lg777 Privacy Policy

This Privacy Policy ("Policy") is issued by lg777 ("the Company", "we", "us", "our") and applies to all personal data collected, processed, and stored in connection with your use of the lg777 online casino and sports betting platform, accessible at lg777.im, including any related mobile applications and ancillary services (collectively, "the Platform").

lg777 is committed to protecting the privacy and personal data of every registered player, prospective player, and website visitor. This Policy explains in clear terms what data we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have as an individual with respect to your personal information.

This Policy applies to all players in Pakistan, including those based in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and other cities. It should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference.

For the purposes of this Privacy Policy, lg777 acts as the data controller with respect to all personal data collected through the Platform. As data controller, lg777 determines the purposes and means by which your personal data is processed.

All data protection enquiries, access requests, deletion requests, and privacy complaints should be directed to our Data Protection team. Contact details are provided in Section 15 of this Policy. lg777 will acknowledge all formal data protection requests within five (5) business days and endeavour to resolve them fully within thirty (30) calendar days.

lg777 collects the following categories of personal data. Not all categories are collected from every user — the specific data collected depends on your interaction with the Platform and the products or services you use.

lg777 does not intentionally collect any special categories of sensitive personal data (such as racial or ethnic origin, political opinions, health data, or biometric data beyond CNIC photographs required for regulatory identity verification). If you voluntarily disclose any such information in communications with our team, it will be treated with the highest level of confidentiality.

lg777 collects personal data through the following channels and mechanisms:

• Direct collection: Data you provide directly when registering an account, completing the KYC process, making a deposit or withdrawal, contacting our support team, or participating in surveys or promotions.
• Automated collection: Technical data collected automatically when you access the Platform, including IP addresses, cookies, session data, and device identifiers. See Section 10 for full details on our cookie practices.
• Third-party sources: Identity verification data received from our KYC/AML partners when we send your submitted documents for verification. Payment data received from our payment processing partners (JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and others) in connection with transaction confirmations. Game performance data received from our third-party game suppliers in connection with your casino gaming sessions.
• Public sources: In exceptional circumstances where fraud or AML concerns exist, lg777 may cross-reference publicly available information to verify the accuracy of data you have provided.

lg777 processes your personal data only where a valid legal basis exists. The following legal bases apply to our key processing activities:

• Performance of a contract: Processing necessary to operate your lg777 account, execute your bets and deposits, process withdrawals to your JazzCash or EasyPaisa account, and deliver the gaming services you have requested.
• Legal obligation: Processing required to comply with anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, age verification obligations, financial reporting requirements, and any other mandatory legal or regulatory obligations applicable to lg777 as a licensed gaming operator.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, product improvement, and internal analytics — where these interests are not overridden by your rights and freedoms as an individual.
• Consent: Processing for marketing communications, personalised promotional offers, and optional analytics cookies — where you have given your explicit, freely given, and withdrawable consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

lg777 uses the personal data we collect for the following specific purposes:

• To create, manage, and maintain your lg777 player account
• To verify your identity and age (21+) in compliance with regulatory KYC requirements
• To process PKR deposits and withdrawals via JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, 1LINK, USDT, and other supported channels
• To detect, investigate, and prevent fraud, money laundering, and other financial crimes in compliance with applicable AML regulations
• To monitor gaming behaviour for responsible gaming purposes — including identifying patterns that may indicate problem gambling and triggering appropriate player protection measures
• To settle bets, calculate winnings, and resolve any betting disputes on cricket, PSL, slots, and other markets
• To provide customer support via live chat and email, and to maintain records of support interactions
• To send transactional communications — account confirmations, withdrawal notifications, security alerts — which are always sent regardless of marketing preferences
• To send promotional communications — bonus alerts, PSL promotions, new game announcements — only to players who have opted in to marketing
• To improve the lg777 platform through aggregated, anonymised performance analytics
• To comply with all applicable legal and regulatory obligations and to cooperate with lawful requests from authorised authorities

lg777 does not sell, rent, or commercially trade your personal data. We share your data only with the following categories of third parties, and only to the extent strictly necessary:

• KYC / Identity Verification Providers: Third-party identity verification services that process CNIC photographs, selfies, and document scans to confirm your identity and age. These providers are contractually bound to process data only for the verification purpose and not to retain it beyond the required period.
• Payment Processors: JazzCash, EasyPaisa, Raast, 1LINK, HBL, UBL, Meezan Bank, and our USDT processing partner — transaction data is shared with the relevant payment provider solely to execute and confirm your deposit or withdrawal.
• Game Suppliers: Third-party game providers whose software powers lg777's casino and sports betting products receive your Player ID and gaming session data to deliver game functionality. They do not receive your full identity or financial data.
• Fraud & AML Screening Services: Automated screening tools that cross-reference transaction data against financial crime databases. Processing is conducted under strict contractual terms and applicable regulatory frameworks.
• Regulatory & Law Enforcement Authorities: lg777 will disclose personal data to relevant gaming regulators, financial intelligence units, or law enforcement agencies where required by law, court order, or legitimate regulatory request. In AML-related disclosures, we may be legally prohibited from informing you that a disclosure has been made.
• Professional Advisers: Legal, audit, and compliance advisers who are bound by professional confidentiality obligations and who process data only as strictly necessary for the advisory service.

All third-party data processors engaged by lg777 are required to implement appropriate technical and organisational security measures and are prohibited from using your data for any purpose beyond the specific processing task for which they have been engaged.

As an internationally operated online gaming platform, some of lg777's data processing partners and game suppliers are located outside Pakistan. When personal data is transferred to processors or sub-processors in other jurisdictions, lg777 ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that described in this Policy.

Safeguards used for international data transfers include:

• Contractual data protection clauses incorporated into all agreements with international data processors
• Requiring international processors to maintain information security standards equivalent to or exceeding those described in Section 12 of this Policy
• Limiting the scope of data transferred to the minimum necessary for the specific processing purpose
• Regular review and audit of international processor compliance

If you have questions about the specific safeguards applied to any particular international data transfer, you may submit a request to our Data Protection team at the contact details in Section 15.

lg777 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data destruction procedures. Anonymised and aggregated data — from which no individual can be identified — may be retained indefinitely for statistical and analytical purposes.

lg777 uses cookies and similar tracking technologies on the Platform. A cookie is a small text file placed on your device by a website server. Cookies allow the Platform to recognise your device, maintain your session, and remember your preferences.

The following categories of cookies are used on the lg777 platform:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies, security tokens, and cookies that maintain your login state. These cookies cannot be disabled as they are required for the Platform to operate.
• Functional Cookies: Remember your preferences such as language settings, game display options, and notification preferences. Disabling these cookies may affect your experience but will not prevent access to the Platform.
• Analytics Cookies: Collect aggregated information about how players use the Platform — which pages are visited most, how long sessions last, and where errors occur. This data is used solely to improve the Platform and is processed in anonymised form where possible. These cookies require your consent.
• Marketing Cookies: Used only where you have explicitly consented to receive personalised promotional content. These cookies help lg777 deliver relevant bonus offers and promotions rather than generic communications. You may withdraw consent at any time via your account settings.

You may manage cookie preferences through your browser settings. Please note that blocking all cookies may impair the functionality of the lg777 platform. For full details, refer to our separate Cookie Policy, available on request from our support team.

As a player on the lg777 platform, you have the following rights with respect to your personal data. To exercise any of these rights, contact our Data Protection team using the details in Section 15. We will respond within 30 calendar days.

• Right of Access: You may request a copy of all personal data lg777 holds about you, along with information about how it is being processed. This is commonly known as a Subject Access Request (SAR).
• Right to Rectification: If any of your personal data held by lg777 is inaccurate or incomplete, you have the right to request that it be corrected. You may update basic contact information directly in your Account Settings.
• Right to Erasure: In certain circumstances, you have the right to request deletion of your personal data. Note that this right is subject to our legal retention obligations — for example, AML regulations require us to retain KYC and transaction data for a minimum of five years regardless of an erasure request.
• Right to Restriction: You may request that lg777 restricts the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being assessed.
• Right to Portability: Where processing is based on your consent or on a contract, you have the right to receive a structured, machine-readable copy of the personal data you have provided to lg777.
• Right to Object: You have the right to object to processing based on legitimate interests, including profiling. You also have an unconditional right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

lg777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security programme includes:

• Encryption in transit: All data transmitted between your device and lg777 servers is encrypted using TLS 1.2 or higher (256-bit SSL). This applies to all connections — login, deposits, withdrawals, and account management.
• Encryption at rest: Sensitive personal data stored in lg777 databases, including identity documents, financial data, and authentication credentials, is encrypted at rest using AES-256 encryption.
• Access controls: Access to personal data is restricted on a strict need-to-know basis. All staff with access to personal data are subject to background checks, confidentiality agreements, and regular data protection training.
• Two-factor authentication: lg777 offers and strongly encourages two-factor authentication (2FA) for all player accounts to prevent unauthorised access even if login credentials are compromised.
• Penetration testing & vulnerability management: The lg777 platform undergoes regular independent security assessments and penetration tests. Identified vulnerabilities are remediated on a priority basis.
• Incident response: lg777 maintains a documented data breach response plan. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected players and relevant authorities within the timeframes required by applicable law.

Despite these measures, no online system is entirely immune to security risks. We encourage all players to use strong, unique passwords for their lg777 accounts and to enable two-factor authentication. If you suspect your account has been compromised, contact our support team immediately via live chat.

The lg777 platform is strictly for adults aged 21 years and above. lg777 does not knowingly collect personal data from individuals under the age of 21, and the Platform is not directed at or intended for use by minors.

Age verification is a mandatory step in the lg777 account registration and KYC process. Players are required to submit a valid CNIC (which confirms date of birth) before deposits can be made or withdrawals processed. Any account where the player is found to be under 21 will be immediately suspended and all funds returned, minus any bonus amounts, in accordance with our Terms & Conditions.

lg777 reserves the right to update and amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law or regulation, changes in our data processing activities, improvements to our security practices, or feedback from our player community.

When we make material changes to this Policy — changes that affect your rights or how we process your data in a significant way — we will notify registered players by email to the address held on their account, and we will display a prominent notice on the Platform for a minimum of 30 days following the change.

The version number and effective date shown at the top of this Policy will be updated with every revision. We encourage you to review the Policy periodically. Continued use of the lg777 platform following notification of a material change constitutes acceptance of the updated Policy.

For minor, non-material changes — such as editorial corrections, clarifications that do not alter the substance of the Policy, or additions of new payment methods to our existing payment processor list — we will update the Policy without individual notification, though the version number and date will still be updated.

For all privacy-related enquiries, data rights requests, or concerns about how lg777 handles your personal data, please contact our Data Protection team:

If you are not satisfied with our response to a data protection complaint, you have the right to escalate the matter to the relevant data protection or gaming regulatory authority with jurisdiction over our operations. lg777 will cooperate fully with any such regulatory investigation.

For general account support, including responsible gaming tools, deposit or withdrawal queries, or technical assistance, our 24/7 live chat support team is available directly on the Platform — average response time is 3–5 minutes.